Tip: Implement Structured Data Markup for SEO

Explanation: Structured data markup, also known as schema markup, is a powerful but often underutilized technique for improving your website's visibility in search engine results. It provides search engines with specific information about your content, which can lead to rich snippets and enhanced search results. Here's how you can implement structured data markup:

1. Identify Relevant Schema Types: Research and identify the appropriate schema types for your content. There are various schema types available, including local business, product, FAQ, events, reviews/ratings, check ins and more. 
2. Add Markup to Your HTML: Insert the structured data markup into the HTML code of your webpages. You can do this manually or use online tools like Google's Structured Data Markup Helper to generate the code.
3. Test with Google's Structured Data Testing Tool: After adding the markup, it's crucial to test it using Google's Structured Data Testing Tool (or the Rich Results Test, depending on the schema feature). This tool helps ensure that your markup is correctly implemented and recognized by search engines.
4. Submit to Google Search Console: If everything checks out, submit your updated sitemap to Google Search Console. This will prompt Google to re-crawl your pages and potentially display rich snippets in search results.
5. Monitor and Maintain: Regularly monitor your structured data to ensure it remains accurate and up-to-date. Changes in your content may require adjustments to the markup.

Structured data markup can provide a competitive edge in search engine results by making your listings more informative and attractive to users. It can also improve the visibility of your content in voice search and other emerging search technologies. EZlocal uses these features on customer websites and encourages business owners to explore this advanced SEO technique to stand out in search results.