A website is a perfect way to showcase your business online. Whether you are a restaurant, bakery, or landscaper, your small business needs a presence on the web. Your website will be the first thing potential customers see when they search for your services. You need to be where they’re looking – on the internet. There’s no better time than now to get started and make sure that your company has a quality website.
Here are 10 reasons why you need a website for your small business:
- You’re online
It is easier than ever to get your company online with a website. You don’t need to be a web developer or know how to code. Here at EZlocal, we have services that can help you design, build, and maintain your website without you having to do anything technical. The best part is that it won’t cost you an arm and a leg! If you are just starting out, it is important that you get started building your digital footprint now before your competitors do. A website will help build credibility for your business and enable customers to find out more about what you do.
- Increase sales
One of the biggest reasons why small businesses need a website is because of the increase in sales they receive as a result of having one. According to Hubspot, “For every dollar spent on paid advertising, businesses can expect $6 in return on investment from their websites alone” Think about this… if you spend $500 on advertising and receive $3,000 in sales from your website, you have gotten a 3x ROI (Return on Investment). Having a website is one of the best ways to drive sales and increase revenue for your small business.
- You’re professional
Customers like to do business with companies that are polished and professional. A website shows that your company is serious about its customers and the products it sells. A great-looking website can help build credibility for your business and help customers feel more comfortable doing business with you. If you don’t have a website, people may think that you are not as professional as competitors who do.
- You’re easy to find online
If you have a website, chances are it will see more traffic just because it's there. And according to Google and Nielsen, 73% of mobile searches trigger additional action and conversion while 55% of purchase-related conversions happen within an hour after an initial search. Here at EZlocal we make sure your site is responsive for mobile devices!
Aside from having a website that is responsive for smartphones, there are other things we at EZlocal can do to help improve visibility online. Please contact your account manager to find out more!
- You’re reachable 24/7
When people visit your website, they can get all the information they need about you and your business without having to call or visit in person. This means that potential customers can find out about you at any time of day or night. Websites also give businesses an opportunity to showcase their products and services 24 hours per day, 7 days per week!
- You’re able to sell online (if this is what you want!)
If you have an online store and want to sell products directly from your website, it’s very easy. If someone buys from your website, they will automatically be taken through a checkout process that allows them to pay for the items they wish to buy and have them delivered, all from the comfort of their home. You can also easily create online shopping carts and have your website host your online store.
- It’s easy to add content!
If you want to add more information to your website, you can easily do this by adding new articles, pages, and web pages. This is a great way to keep readers interested in what you are doing and it also makes it easy for people to find out more about you as a business owner. If you want people to visit your website regularly, then make sure that they can find plenty of new information each time they visit!
- Business branding
Branding is important because it not only makes a memorable impression on consumers but also helps customers and clients know what to expect from your company. It distinguishes you from the competitors, which clarifies what it is that you offer making yourself the better choice.
- It’s easy for search engines to find your site
If you want people from all over the world to be able to find out about your small business, then make sure that you get yourself added to all of the major search engines like Google, Bing, and Yahoo. A well-ranking website contributes significantly to brand awareness and increasing organic traffic. No matter what kind of content, products, or services your website offers; it will always benefit company growth by driving in new customer leads and ultimately help your business reach its goals. Call your EZlocal account manager to learn how your business can rank better.
- You can easily create an email list
If you want to be able to stay in touch with your customers, then make sure that you get yourself an e-mail list set up. Here at EZlocal, we have a feature that makes it very easy for you to create a simple e-mail list and this is something that every business owner should do. If you want people to be able to stay in touch with your company, then make sure that you set up an email list from the very beginning, again, something that is only possible if you have a well-maintained website.
EZlocal is a full range of digital marketing solutions to small local businesses nationwide, across a wide range of industry verticals. EZlocal services include creating, managing, and optimizing clients’ online presence and websites, enhancing their organic visibility through ranking and conversion, running targeted multi-channel campaigns for specific markets in order to convert them into customers or prospects.
To learn more about EZlocal website services please contact us.
